Build it into your product
A clean REST API with one message object and one status lifecycle for every channel.
- Test and live API keys
- SDKs for Node.js, Python and PHP
- Signed webhooks with retries
- A sandbox for every channel
Omnichannel, built for the AI era
One API for every channel
Reach your customers on SMS, WhatsApp, Instagram, USSD and voice through one API and one dashboard.
Test keys and free test credit from your first minute.
$ curl https://api.ghala.io/v1/messages \
-H "Authorization: Bearer $GHALA_KEY" \
-d '{
"channel": "sms",
"to": "+255700123456",
"from": "GHALA",
"content": "Your order #4821 is on the way."
}'msg_01JD8Q4 路 SMS
- queued
- sent
- delivered
Trusted by businesses across Tanzania
Channels
Every channel your customers use, on one platform
A new channel is a new value in the same request. Same keys, same wallet, same reports.
SMS
Bulk SMS that lands, from a name people know
Send one message or a million from your own sender ID. Upload a CSV or pick a contact group, schedule the send, and watch delivery come back by network.
Single and bulk sends, by API or from the dashboard
Your own sender IDs, requested in the dashboard
Delivery reports by webhook, and inbound SMS forwarded to you
New SMS campaign
Today, 17:00Sender IDGHALA
ToCustomers, Dar es Salaam
Habari Neema, your order #4821 is on the way. Track it here: ghala.io/t/4821
Delivery report
12,480 messages
Delivered 97%Sent 2%Failed 1%
WhatsApp
WhatsApp on your own number, without the setup pain
Connect your number with Meta Embedded Signup, manage templates, and send broadcasts or session messages with media. Delivery and read receipts arrive by webhook.
Number onboarding in a few minutes
Template manager and broadcast campaigns
Delivered and read receipts on every message
Built by Neurotech Africa, a Meta Business Partner.
10:24
12AB
Asha Boutique
Business account
Today
Habari Neema 馃憢 Your order #4821 has been packed and leaves our shop today. Delivery to Mikocheni is tomorrow before noon.10:21
Track order
Asante! Can I pay on delivery?10:23
Yes, you can pay by mobile money when it arrives.10:24
Instagram
Answer every Instagram DM
Connect your Instagram business account and reply to the people who message you, with text and media. Instagram is a conversation channel: Meta allows replies, not broadcasts.
Send and receive DMs through the same API
Webhooks for every incoming message
Put a Ghala Agent on your DMs to answer day and night
AB
asha.boutique
Business chat
Hi! Is the green kitenge dress still in stock?
Yes, we have it in M and L. It is TZS 65,000. Shall I keep one for you?
Ghala AgentSize M please 馃檹
Done. It is yours until 6pm today.
USSD
USSD menus that work on every phone
Reach customers with no smartphone and no data. Build the menu in the dashboard, test it in the simulator, and go live on your service code.
Menu builder and test simulator
Session callbacks to your own backend
Session analytics and usage metering
*148*20#
Karibu Jamii SACCO 1. Angalia salio 2. Lipa mkopo 3. Omba mkopo 4. Msaada
2|
CancelSend
Sessions today
8,214
OTP
One endpoint for one-time codes
Ask Ghala to verify a number. It sends the code by WhatsApp, SMS or a voice call, falls back to the next channel when one fails, then checks the code for you.
Send and check with two calls
Automatic fallback between channels
Usage and success rate in the dashboard
Enter the code we sent you
482916
Verifiedin 14 seconds
- WhatsAppNo delivery after 10 seconds
- SMSDelivered
- Voice callNot needed
Voice
Voice messages for alerts and reminders
Call customers with a spoken message: payment notices, appointment reminders, one-time codes. Use text to speech or your own recording.
Text to speech or recorded audio
Voice broadcasts from the dashboard
Call status by webhook, and a log of every call
Payment reminder
Text to speech, Swahili
Habari Neema. Malipo yako ya TZS 45,000 yanatakiwa kesho. Asante.
- Ringing09:00:02
- Answered09:00:07
- Completed, 18 seconds09:00:25
Two ways in
Built for developers. Simple for everyone else.
The API and the dashboard sit on the same platform, so what one sends, the other can see.
Send from the dashboard, no code
Marketing, operations and customer teams run everything themselves, on a laptop or a phone.
- Bulk SMS and WhatsApp campaigns
- Contacts, groups and sender IDs
- A USSD menu builder
- Top up and read reports in one place
Ghala Agents
Put an AI agent on any channel in a few clicks
Agents answer customers day and night, in their own language, inside the Ghala you already use. No second login and no second invoice.
01
Pick a channel
A WhatsApp number, an Instagram account or a USSD code you already have on Ghala.
02
Pick a template
Support, sales, bookings or FAQs. Or describe the agent in plain language.
03
Add what it should know
Documents, your website and FAQs, in Swahili, English and other African languages.
04
Test it, then switch it on
Try it on the sandbox number first. Going live is one switch.
New agent
Ready to testChannel
WhatsAppInstagramUSSD
Template
SupportSalesBookingsFAQs
Knowledge
- price-list.pdf
- ashaboutique.co.tz
- Delivery and returns
Live on +255 746 000 100
Swahili and English
When an agent cannot help, a person picks it up in Sema CX with the full history.
Agent usage comes out of the same Ghala credit as your messages.
One platform
One login, one wallet, one report
Every message, call and session shows up in the same log, in the same format, whichever channel carried it. Search it, export it, or receive it by webhook.
Searchable and exportableMessage log
All channels- SMS+255 700 123 456Delivered10:24:09
- WhatsApp+255 700 555 019Read10:24:07
- Voice+255 700 880 342Delivered10:23:58
- USSD+255 700 314 277Completed10:23:51
- SMS+255 700 902 118Failed10:23:40
One wallet
Prepaid credit that every channel and every agent draws from, with low balance alerts.
Contacts and groups
Import a CSV once and use it on any channel. Opt-outs are handled for you.
Webhooks
One place for delivery, inbound and status events, signed and retried.
Replies in Sema CX
Send on Ghala, answer in Sema CX. One customer, one conversation.
Sandbox
Your first message in under 10 minutes
Test every channel for real before you spend anything, without talking to us first.
01
Sign up
With your email or Google account, then verify your phone number.
02
Land in the sandbox
Test keys, an SMS test sender and a WhatsApp sandbox number are ready, with free test credit.
03
Send a real message
The quickstart on your dashboard has your test key filled in. Run it and your own phone buzzes.
04
Go live
Buy credit, verify your business, and add your own sender ID or WhatsApp number. Only the key changes.
Test key
Sandboxgh_test_8f2c 路路路路 路路路路 41ab
Magic numbers
Nothing is sent and nothing is charged.
- +255 700 000 001delivered
- +255 700 000 002failed
- +255 700 000 003invalid number
- +255 700 000 004insufficient credit
Pricing
Buy credit in bulk. Pay less for every message.
Ghala is priced for businesses that send a lot. One credit balance pays for SMS, WhatsApp, USSD, voice and agents.
Bundles with volume discounts
The bigger the bundle, the less each message costs.
Pay the local way
Buy credit in TZS with mobile money or Snippe.
Enterprise volume deals
Banks, telcos and fintechs get custom pricing on committed volume.
Credit balance
All channels184,200credits
At this rate, your credit lasts about 18 days.
Buy creditPrice per message, by bundle
Small
Medium
Large
Enterprise
Blog
Recent blogs
FAQ
Frequently asked questions
What Ghala is, who it is for, and how you start.
Ready to reach every customer, on every channel?
Get your test keys, send your first message in minutes, and go live when you are ready.