One-click for WhatsApp Automation
An AI agent that sells your catalog, takes orders, and gets you paid, plus support that never sleeps, campaigns that convert, and a clean API when you'd rather build it yourself.
Trusted by businesses selling on WhatsApp
AI Sales Agent
Your best salesperson, on every chat
The agent knows your catalog, answers product questions, takes orders, and sends checkout links, closing sales even while you sleep.
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AI Auto-Reply
Customer support that never sleeps
Our AI understands context, handles FAQs, and resolves issues instantly, so your team can focus on what matters most.
Learn moreStorefront & Payments
From chat to paid order
Every merchant gets a hosted storefront, and every conversation can end in a mobile money or card payment, with payouts straight to your bank.
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Eid Collection Promo
4,820 recipients · Customers in Dar es Salaam
Bulk Campaigns
Reach thousands in one click
Send personalized messages to segmented audiences with WhatsApp-approved templates. Track delivery and engagement in real time.
Learn moreBuilt for businesses like yours
Whatever you sell or support on WhatsApp, there's a Ghala setup that fits. See how each one works.
Online Sellers
DMs become paid orders. The agent answers questions, sells your catalog, and collects payment while you restock.
See how it worksRestaurants & Takeaways
Your menu on WhatsApp. Orders taken, paid, and confirmed before the kitchen fires.
See how it worksSalons, Clinics & Services
Fewer no-shows and fewer repeated answers. Reminders, price lists, and bookings handled on your number.
See how it worksCustomer Support Teams
AI clears the queue, humans take the hard ones, and every conversation stays in one shared inbox.
See how it worksStartups & Developers
WhatsApp in your product in an afternoon: clean API, webhooks, and your own credentials.
See how it worksSomething else?
If your customers are on WhatsApp, Ghala probably fits. Tell us what you're building and we'll show you how.
Book a callFor Developers
The WhatsApp API without the wait
Skip the Meta verification maze. Register a number, grab an API key, and send your first message in minutes, then let webhooks stream the conversation back to you.
REST API on the official Cloud API
Ghala is a WhatsApp Business Solution Provider: send messages, templates, and media through a clean, localized API layer.
Webhooks for every event
Incoming messages, delivery, and read receipts pushed to your endpoint in real time, no polling.
API keys from your dashboard
Create and rotate credentials and configure webhooks yourself, straight from the developer section.
Docs with real examples
Full API reference with request and response payloads, error codes, and rate limits.
curl -X POST https://api.ghala.io/api/v1/messages \
-H "Authorization: Bearer $GHALA_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": "255712345678",
"type": "text",
"text": { "body": "Your order #1042 has shipped!" }
}'Everything WhatsApp, in one place
Sell, support, and campaign without writing a line of code, or build it all into your own product with the API.
Sell on WhatsApp
- AI Sales AgentAn agent that shares your catalog, takes orders, and closes sales 24/7.
- Catalog & OrdersProducts, stock, orders, and customer profiles in one place.
- StorefrontA hosted storefront with your branding, always in sync with your catalog.
- PaymentsMobile money and card checkout in chat, with payouts to your bank.
Message at scale
- AI Auto-ReplyAI-powered responses that understand context and handle customer queries 24/7.
- Human HandoverSeamless transition from AI to human agents when complex issues arise.
- Bulk CampaignsSend personalized messages to thousands with approved templates.
- Contact CRMTags, segments, and smart filters to organize your customer base.
- Template BuilderCreate WhatsApp-approved templates with our visual editor.
- AnalyticsReal-time insights on delivery, engagement, and conversions.
78M+
TZS in sales processed
4,262+
Orders processed on Ghala shops
195+
Live shops selling today
24/7
Selling & support
Loved by sellers and builders alike
From merchants selling every day to dev teams shipping on the API, here's what people do with Ghala.
“Ghala is the fastest way to get WhatsApp Cloud API into production. Credentials, webhooks, and monitoring handled seamlessly.”
“Farmers across East Africa buy our ebooks and courses, receive their materials, and get support, all inside WhatsApp. Digital delivery is fully automated.”
“The traditional way takes 3+ hours of frustration. Ghala does it in under a minute.”
“Customers browse my cake designs, book custom orders, and join my baking classes on WhatsApp. The automated pickup and class reminders are a lifesaver.”
“Perfect for e-commerce. Easy setup, immediate results, and a clear lift in conversions.”
“Our agency deploys Ghala for clients in under 20 minutes, with excellent support every time.”
Recent blogs
View all blogs
Meet Your AI Sales Agent: From Chat to Paid Order
Ghala's AI agent shares your catalog, answers product questions, takes orders, and sends checkout links, so a WhatsApp chat becomes a paid order, even while you sleep.
We're Opening Ghala for Developers
Building on WhatsApp just got a whole lot easier. We're officially opening Ghala, our developer infrastructure built on top of the official WhatsApp Business Cloud API.
Ghala is Now an Official WhatsApp Business Provider. Here's Why That Matters.
We're no longer just building on WhatsApp. We're building with WhatsApp. Merchants will soon onboard with just a few taps, no Meta dashboards, no video calls.
Frequently asked questions
Everything you need to know about Ghala and how it can transform your WhatsApp customer experience.
Ready to turn WhatsApp into a growth channel?
Sell your catalog, automate support, and get paid on WhatsApp, without growing your team.