Reach your customers on SMS, WhatsApp, Instagram, USSD and voice through one API and one dashboard.
01 / Connect
Integrate once, with one API key and the SDK your team already uses.
02 / Send
One request with a channel, a recipient and the content. No per-channel payloads.
03 / Track
Every channel reports back in one status lifecycle, in one log.
Trusted by businesses across Tanzania
Meet people where they already are. You write the message; Ghala gets it there, on whichever channel suits it.
Send one message or a million from your own sender ID. Upload a CSV or pick a contact group, schedule the send, and watch delivery come back by network.
New SMS campaign
Today, 17:00Habari Neema, your order #4821 is on the way. Track it here: ghala.io/t/4821
Delivery report
12,480 messages
$ curl https://api.ghala.io/v1/messages \
-H "Authorization: Bearer $GHALA_KEY" \
-d '{
"channel": "sms",
"to": "+255700123456",
"from": "GHALA",
"content": "Your order #4821 is on the way."
}'msg_01JD8Q4 · SMS
Change one field and the same call goes out as an SMS, a WhatsApp message or a voice call. Same key, same wallet, same delivery report.
The API and the dashboard sit on the same platform, so what one sends, the other can see.
A clean REST API with one message object and one status lifecycle for every channel.
POST yourapp.co.tz/webhooks/ghala
{
"event": "message.delivered",
"id": "msg_01JD8Q4",
"channel": "sms",
"to": "+255700123456",
"status": "delivered"
}Marketing, operations and customer teams run everything themselves, on a laptop or a phone.
New campaign
Customers, Dar es Salaam12,480
Habari! Our end of month sale starts Friday. Reply STOP to opt out.
Send to 12,480 contactsAgents answer customers day and night, in their own language, inside the Ghala you already use. No second login and no second invoice.
A WhatsApp number, an Instagram account or a USSD code you already have on Ghala.
Support, sales, bookings or FAQs. Or describe the agent in plain language.
Documents, your website and FAQs, in Swahili, English and other African languages.
Try it on the sandbox number first. Going live is one switch.
New agent
Ready to testChannel
Template
Knowledge
Live on +255 746 000 100
Swahili and English
When an agent cannot help, a person picks it up in Sema CX with the full history.
Agent usage comes out of the same Ghala credit as your messages.
Every message, call and session shows up in the same log, in the same format, whichever channel carried it. Search it, export it, or receive it by webhook.
Searchable and exportableMessage log
All channelsPrepaid credit that every channel and every agent draws from, with low balance alerts.
Import a CSV once and use it on any channel. Opt-outs are handled for you.
One place for delivery, inbound and status events, signed and retried.
Send on Ghala, answer in Sema CX. One customer, one conversation.
Test every channel for real before you spend anything, without talking to us first.
Get your test keyTest key
Sandboxgh_test_8f2c ···· ···· 41ab
Magic numbers
Nothing is sent and nothing is charged.
With your email or Google account, then verify your phone number.
Test keys, an SMS test sender and a WhatsApp sandbox number are ready, with free test credit.
The quickstart on your dashboard has your test key filled in. Run it and your own phone buzzes.
Buy credit, verify your business, and add your own sender ID or WhatsApp number. Only the key changes.
Ghala is the fastest way to get WhatsApp Cloud API into production. Credentials, webhooks, and monitoring handled seamlessly.
The traditional way takes 3+ hours of frustration. Ghala does it in under a minute.
Pay only for what you send. One prepaid balance covers SMS, WhatsApp, USSD, voice and agents.
The more you send, the less each message costs.
Buy credit in TZS with mobile money or Snippe.
Banks, telcos and fintechs get custom pricing on committed volume.
Credit balance
All channels184,200credits
At this rate, your credit lasts about 18 days.
Buy creditPrice per message, by volume
Banks, telcos, fintechs and other high-volume senders get pricing and onboarding built around their traffic.
Custom pricing on committed volume
Help with sender IDs and WhatsApp onboarding
Committed-volume contracts, so costs stay predictable
Get your test keys, send your first message in minutes, and go live when you are ready.
